Training and Support
Pre-Opening Training
Maison Mata provides complete training before the opening of each boutique to ensure a successful launch and the franchisee’s autonomy.
The program covers the following key areas:
- Brand presentation: history, values, and positioning
- Operational management: sales tracking, inventory, and customer service
- Products and production: characteristics of classic and handmade frames, manufacturing process, and accessories knowledge
- Digital tools: use of Shopify for operations and Notion for reporting
- Workshop: training a skilled team to craft eyewear in-store
- Optics: basics of optometry, lens types, and guidance for visual needs
- Launch support: David or Margaux will assist during the opening and help train the production team
- Store setup: ensuring the boutique design meets brand standards, including equipment selection and installation
- Logistics: preparing and organizing the initial stock
Ongoing Training and Support
To remain competitive and aligned with market trends, annual training sessions are provided, covering:
- New collections
- Sales and marketing techniques
- Optical industry trends
Continuous support is provided throughout the franchise operation, including:
- Technical assistance for equipment and management tools
- Support for local and global advertising campaigns
- Regular performance analysis with targeted recommendations
Franchisees also have exclusive access to Maison Mata resources through a dedicated online portal (Notion), where they can:
- Download up-to-date marketing materials
- Order products and accessories
- Review stock levels and key performance indicators