Marketing and Communication Strategy

Global Strategy

Maison Mata relies on a consistent and impactful marketing strategy, aimed at strengthening brand awareness and promoting its accessible high-end positioning.

Our global campaigns focus on brand image, highlighting the blend of craftsmanship and contemporary design, and social media, with an active presence on key platforms such as Instagram, Facebook, and TikTok, to reach a diverse and cosmopolitan audience.

High-End Content Creation

Maison Mata collaborates with Supercool, a renowned photo agency based in Bali. They produce all our photoshoots, selected campaign videos, and graphic design materials. Their mission is clear, to position Maison Mata as a premium brand, with visuals and videos on par with the world’s top labels.

Daily Content and Customer Connection

In-house, we have a dedicated team that creates daily video content to strengthen our connection with customers. These videos highlight the eyewear manufacturing process, the production steps from sketch to final product, in-store eye exams, and the design and setup of our retail spaces.This content is exclusively shared on Instagram and TikTok, to build a direct and authentic relationship with our community.

3D Videos

Every six months, David produces fully 3D-rendered videos. These unique visuals set us apart from the competition and immerse our audience in the Maison Mata world, reinforcing our premium image.